hey, I'm Faraz 👋

Numbers that end meetings early.

Analytics and AI-enabled insights leader. Fourteen years across six cities, turning messy people data into dashboards, models and AI tools that settle the question.

14+years in analytics
£3M+savings delivered
5languages
✈
tap a place → Manchester · 2022 – now Bupa, then Addleshaw Goddard. People analytics, from consultant to the manager who sets the function’s strategy. ← drag the skyline →

How I got here

I started in IT and reporting across Mumbai, Riyadh and Dubai. Every report I built began with someone asking a question, and I got more curious about the questions than the reports. So I followed the data: to Melbourne, to a warehouse floor in Warrington, into the HR systems of a 30,000-person insurer, and now into building a people analytics function from first principles. These days I use AI to get from messy data to a clear decision faster.

Fluent in five languages. And SQL, DAX, Python and M.English · Arabic · Hindi · Urdu · Marathi
£2M saved on a warehouse floor. Picking and packing, one dashboard at a time.The Hut Group · 2021–22
I’ve worked with Addleshaw GoddardBupaThe Hut GroupEnterprise MonkeyGulfa

The route

Fourteen years, six cities, one thread.

Every stop added a layer: reporting, BI engineering, operations, people data, then leadership. Scroll to walk it.

    Selected work

    Things I built, and the numbers they moved.

    Real products, used by real leaders. Pick a card from the deck.

      The AI lab

      Prototypes that became part of the job.

      Generative AI is how I go from a spreadsheet and a question to a working tool in days. These all run at Addleshaw Goddard today.

      Walkthroughs of each tool are available on request.

      My stack

      Everything I know, unwrapped.

      Twelve tools I use every week. Tap a present to see what I do with it.

      Certified: Workday Advanced HCM Reporting · Workday Report Writing · Power BI DA-100 · SQL Server 70-461

      How I work

      I start with the decision, then go find the data.

      The same seven steps, whether it’s a warehouse forecast or a partner pay review.

      1. Start with the decision

        What will someone do differently once they see this number?

        Time to Offer, not just “recruitment stats”.
      2. Find every source

        Map the systems, owners and definitions before writing a query.

        Workday, PeopleSoft, iTrent, ResourceLink.
      3. Model it once

        A governed star schema, so every report tells the same story.

        One fact table to rule them all.
      4. Prototype fast

        Use AI to get a working version in front of people within days.

        4 tools now adopted firm-wide.
      5. Lock it down

        Row-Level Security and access design for sensitive people data.

        Partners, Location Heads, HR.
      6. Teach it

        Training and communities so people can answer their own questions.

        +40% data literacy at Bupa.
      7. Measure it

        Count the hours and pounds it saved, and retire what it replaced.

        £1M+ a year, manual reporting gone.

      Off the clock

      Hi, I’m Faraz. Not the work version.

      Football, Coldplay, the Middle East and open water I used to be scared of. It’s my board, but go ahead, move things around.

      Faraz Khan in a blue suit and glasses, smiling

      that’s me (the work version)

      St Peter’s Pool, Malta

      mid-dive
      On repeat: Coldplay My go-to soundtrack for long builds and longer drives. Play Coldplay on Spotify ↗
      Faraz snorkelling in turquoise water beside a limestone cliff in Thailand

      Thailand, 7 island tour

      I used to be scared of open water. Then I dived at night in Thailand and swam through glowing plankton. Magic.fear: 0 · me: 1
      Manchester United players gathered on the pitch during a break at Old Trafford

      Old Trafford. Watching my football idol play for United.

      Boarding passNext stop
      MANManchester
      DXBDubai
      Passenger
      Seat
      Status
      Faraz Khan
      14A
      Ready
      Relocating
      “Insight”, five ways
      • insightEnglish
      • بصيرةArabic
      • अंतर्दृष्टिHindi
      • بصیرتUrdu
      • अंतर्दृष्टीMarathi
      Checked luggage
      • BCA, Tilak Maharashtra Vidyapeeth, 2011
      • Workday Advanced HCM Reporting, 2026
      • Microsoft DA-100 Power BI, 2021
      • Workday Report Writing, 2022
      • Microsoft 70-461 SQL Server, 2017

      The wall

      Before you leave, leave a note.

      Say hi, share feedback, or tell me what you’re building. I read every note, then pin it to the wall.

      Your note could be here.

      Be the first to pin one.

      Say hello

      Let’s find the signal in your data.

      Open to senior analytics, people analytics and AI-enabled insights roles in Dubai and the wider UAE. I reply fast.

      faraztak@outlook.com
      +44 7459 557 449

      LLinkedInThe work, week by week CMy CVPDF, one click away SWatch the showreelMy career as a 96-second film

      psst, these work on your keyboard too: E P L C S